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Print Mechanicals

Advertising Specifications

LOTL Magazine requires digital files be submitted for all print advertising. Our specifications are as follows:

  1. All ads must be 300DPI and CMYK in colour.
  2. File can be supplied in the following formats: Press Ready PDF, and JPG.
  3. Standard artwork fee - $55 ex GST
  4. If L Media is creating your art work we are not able to use images that are taken from a web site due to low resolution.
  5. L Media cannot guarantee that we will be able to match fonts.
  6. In order to match colours, we require a CMYK break down of the colour you request. L Media can not guarantee that we will be able to match your colour request.
  7. For full advertising terms & conditions please go to lotl.com
  8. All fonts must be sent, including both the screen and the print (postscript) versions.
  9. Images must be high-resolution, 300 dpi preferred (at least 266 dpi). LOTL is output at 150 lpi. For art images, scan at the highest resolution possible.
  10. Shadows should not be darker than 90% black, and highlights must have a minimum of 5% black.

Color Print Ads

Images must be converted to CMYK. No RGB images!

All color images must be saved in EPS format only.

Please build colors using the Pantone Process Color Separation Booklet.

Black and White Print Ads

Photoshop images must be converted to grayscale. No RGB images!

All black-and-white images must be saved in tiff format.

Print Sizing Width Height
Full Page Non-Bleed 210mm  297mm 
½ Page (horizontal) 190mm 135mm
1/2 Page (vertical)  90mm  277mm
¼ Page (horizontal) 190mm 60mm  
1/4 Page (vertical)  90mm 135mm  
1/6 Page 82mm 81.4mm
Business Card 82mm 38.76mm



All advertising is subject to the approval of the Publisher. Advertiser assumes complete liability for all contents of advertising appearing in LOTL Magazine and grants the Publisher complete immunity from all claims arising from the advertisement, regardless of who mechanically produces the advertisement or artwork.

More Information

If you have any questions, please do not hesitate to call LOTL's Production Department between 9:00 a.m. and 5:00 p.m, Monday through Friday (02) 8097 0054

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