Edit ModuleShow Tags

Nice Try Sportsbet

But we see right through your fake ally façade.


Published:

via Sportsbet

 

Media outlets around the country today received a media release from Sportsbet. The email detailed how “punters strongly support marriage equality” with a 55% majority of bets placed on a Yes outcome of the postal vote over a No.

 

Skipping over the fact that a 55% majority is not evidence of ‘strong support’,  this ethical nightmare of a move is merely an attempt for Sportsbet to remedy its public image.

 

Sportsbet has been featured a lot in the media recently surrounding the new regulations in place regarding sign-up incentives.

 

Sportsbet seeming to be proud of it’s Yes punters is clearly a Band-Aid over its Community Concern Issue.

 

It says a lot about Sportsbet that its media department thought that it would be appropriate to call upon journalists to celebrate the members of the public making money off a vote on people’s human rights.

 

It’s a gross misinterpretation of our experience, and is yet another instance of commercial companies incorrectly using activism for advertising.

 

 

Follow LOTL on Facebook and Twitter

Edit ModuleShow Tags

Archive »Related Articles

Add your comment: