Nice Try Sportsbet
But we see right through your fake ally façade.
Media outlets around the country today received a media release from Sportsbet. The email detailed how “punters strongly support marriage equality” with a 55% majority of bets placed on a Yes outcome of the postal vote over a No.
Skipping over the fact that a 55% majority is not evidence of ‘strong support’, this ethical nightmare of a move is merely an attempt for Sportsbet to remedy its public image.
Sportsbet has been featured a lot in the media recently surrounding the new regulations in place regarding sign-up incentives.
Sportsbet seeming to be proud of it’s Yes punters is clearly a Band-Aid over its Community Concern Issue.
It says a lot about Sportsbet that its media department thought that it would be appropriate to call upon journalists to celebrate the members of the public making money off a vote on people’s human rights.
It’s a gross misinterpretation of our experience, and is yet another instance of commercial companies incorrectly using activism for advertising.