Airbnb Releases Rings To Support Marriage Equality
Airbnb urges Australians to make marriage equality a reality, and is offering free marriage equality rings to promote the cause.
We consume advertisements and corporate products more than we consume food, but usually we put a lot more thought into the production ethics of the latter.
However, this nonchalance is fast receding, and brands are beginning to realize that if they want to retain their customer bases, they will have to make an active effort to support the causes and values that are important to the people who buy their products.
In Australia, LGBT rights and marriage equality has proven complicated territory for some brands. Just last month, South Australian brewery Coopers came under fire for appearing to support the ‘marriage traditionalist’ views of the Bible Society, with many pro-LGBT pubs and customers promising to boycott the brand unless an apology was issued.
In what is both an ethically laudable and economically canny move, online accommodation rental site, Airbnb, has now firmly placed itself on the side of marriage equality, joining some of Australia’s most high-profile brands, including Qantas, Google, ANZ and eBay, in supporting ‘Until We All Belong’ – a marriage equality initiative created in collaboration with The Equality Campaign.
‘Until We All Belong’ marks the most public corporate declaration for marriage equality in Australia to date.
The initiative calls on the people of Australia to show their acceptance of marriage equality and commit to wearing a bespoke ring until same-sex marriage is recognised in Australia.
Designed in support from world-renowned designer Marc Newson, this unique, matte black metal ring is a visual representation of the gap in marriage equality and is intricately engraved with the words ‘Until We All Belong’ on the interior.
Airbnb is also making it easier for Australians – no matter where they call home – to get involved by making the rings free of charge and standardising postage costs across the country. To make your acceptance of marriage equality known and receive an Acceptance Ring, visit www.untilweallbelong.com.
Airbnb CEO and Head of Community, Brian Chesky, said he hopes the movement will spark conversations about acceptance across Australia by putting marriage equality back on top of the nation’s political agenda.
“Openness and belonging are at the heart of Airbnb – it’s at the core of what we do every day. We are committed to helping people belong no matter where they are in the world and strongly believe that everyone should have the right to marry the person they love,” said Chesky.
"This is an opportunity for people to show their support for marriage equality – not just those within the LGBTQI+ community, but for anyone to make their support for a brother, sister, parent, friend or loved one known.”
The Equality Campaign Executive Director, Tiernan Brady, said this campaign is about the most Australian of our values, which is a fair go for all.
“Two-thirds of the nation as well as a majority of politicians want every Australian to be able to marry the person they love in the country they love. Marriage equality will not change anything for the vast majority of Australians but will make a profound difference to the status and dignity of many,” Brady said.
“It is wonderful to have so many businesses creating this campaign. They do so because they know that equality and fairness is good for their employees, their customers and for all Australians. Until We All Belong sends a powerful signal to parliament that the need for marriage equality will continue to grow in size and determination until the law changes to reflect the will of the Australian people.”